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Honda “Service On Wheels” Initiative For Remote Areas
In a bid to provide better service to its customers in rural areas and to strengthen its foothold outside of areas where regular service stations are far spread Honda Motorcycle & Scooter India has announced its unique "Service on Wheels" (SoW) initiative.
As part of its Ambitious and Aggressive Roadmap for India, Honda will deploy dedicated Activa automatic scooters in 782 Honda dealerships by March end. These scooters will provide on the spot service, thus eliminating the need for its customers to travel long distances, particularly in rural locations.
Advantages of this initiative includes:
Trust of Honda - Genuine Honda parts and assured quality service for customer satisfaction
Professional service - SoW technicians are trained, skilled and professional
Present at the launch of this last mile customer service initiative were Mr. Keita Muramatsu (President & CEO, HMSI) Mr. Takashi Senda (Director - Central Region, HMSI), Mr. P. Rajagopi (Regional Head - Central Region, HMSI) and Mr. Shivprakash Hiremath (Regional Manager - Customer service, HMSI)
Elaborating on this customer satisfaction initiative, Mr. Keita Muramatsu - President & CEO, HMSI said, "I am happy to announce the all India launch of "Service On Wheels". With SoW, we are empowering every 2Wheeler customer of Honda, from a professional to even a housewife to experience Honda's trusted quality service. This would help us further strengthen the trust of our customer in Honda."
Honda Motorcycles & Scooters India at present is working towards setting up 2,700 touch-points before the end of March, which would be more than double the dealerships the company had back in 2012.
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