India Is Honda's Biggest Market

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Honda, one of the world's biggest two wheeler manufacturer has its biggest market in India says President & CEO of Honda Motorcycle & Scooter India (HMSI) Keita Muramatsu.

According to the CEO, Honda has been growing very fast and right now the demand is higher than Honda can produce. In a few years Honda have moved up from the fourth spot in India's two wheeler industry to the second position.

honda struggle to keep up with india demand

Muramatsu said that this year Honda will have a new launch every quarter, that a 160cc bike will be introduced between October to December this year to challenge rivals like Bajaj Pulsar and TVS Apache.

Also Read: India Bike Week 2015 Date & Venue Confirmed

HMSI at the moment has 4.5 million unit capacity annually in three plants in India in Haryana, Rajasthan and Karnataka. Honda's fourth plant in Gujarat is soon scheduled to begin production in 2017 which will add an extra 1.2 million units to their production capacity. There are plans for a fifth unit as well.

YS Guleria, who is the VP for Sales and Marketing said that Honda has expanded its range in the 100-110 cc two wheeler segment with the Dream range.

Although the segment's share in total two wheeler sales have dropped from 49 percent in 2012 to 47 percent, Honda sales have gone up. He added saying that the rural market is a challenge and Honda is working intensely towards that.


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