Hero MotoCorp, India's largest two-wheeler manufacturer has signed a four year deal with American golf legend Tiger Woods to be the company's brand ambassador.
The deal is to capture markets in North America and Europe, which are new territories for the two-wheeler maker.
This deal is the biggest for an Indian brand to associate itself with any icon globally, although the money involved in this four-year deal has not been disclosed.
This announcement has come just before the PGA event World Challenge, hosted by the Tiger Woods foundation, and the title sponsors being Hero MotoCorp, which is scheduled to start in two days time.
Pawan Munjal, the Managing Director of Hero MotoCorp said, "We have gone beyond the Hero World Challenge and we will also have Tiger Woods as our corporate partner for the next four years starting from December 1."
"It is an endorsement deal with Tiger Woods in which he will not only be partnering but also promoting Hero as a brand across the globe. It is not just for the US market."
Tiger Woods, who became a professional golf player in 1996, has had 106 wins in his professional career.