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Hero MotoCorp Sales Report - April 2014
The end of the first month of the new financial year saw Hero MotoCorp grow by 14.4 percent with sales of 571,054 lakh two-wheelers. In comparison to the corresponding month in the previous year, the company sold 71,941 additional units.
The company also notes that April 2014 turned out to be the best ever non-festive season in terms of monthly sales, surpassing the previous highest of 557,890 units sold in the month of May last year. The highest ever monthly sales came in the festive season of October last year when the Hero had sold a record 625,420 units of two-wheelers.
Also Read: Hero Sets Up Its First Overseas Production Facility In Bangladesh
April was significant for Hero for another reason. Last month witnessed Hero kickstart its operations in Bangladesh through a Joint Venture (JV) with the reputed Nitol Niloy Group. Through this JV, Hero will set up its first two-wheeler manufacturing plant outside of India. The plant is expected to be operational by the second quarter of FY 2015-16.
Mr. Anil Dua, Senior Vice-President (Marketing & Sales), Hero MotoCorp Ltd said, "The sales of over 5.71 lakh units in April, the opening month of the fiscal, is the result of a series of initiatives that we have undertaken in the past few months, including exciting new launches, customer-friendly initiatives and brand building activities. The latest addition to the Splendor family - Splendor iSmart with revolutionary i3S technology - has made an immediate impact in the market and we are fast ramping up production to meet the growing market demand for this new bike. Brand Splendor keeps going from strength to strength even as our other motorcycle and scooter models keep contributing large volumes to our overall kitty.
"Indeed, the three top-selling motorcycle models - Splendor, Passion and HF Deluxe - and two out of the three top-selling scooter models - Pleasure and Maestro - are all from the Hero stable. With more new launches lined up in this quarter, we are confident of keeping up the momentum. Going forward, we are hopeful that the industry will stay on the growth path, although a lot will also depend on the monsoon and overall economic activity," he added.
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