Hero MotoCorp Get BMW R&D Head As Theirs Now

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After a splitting up with its long time partner Honda, Hero MotoCorp now have a new R&D head. This new person is Markus Braunsperger, the former R&D head of BMW.

Markus has been heading the R&D division for BMWs motorcycle division in Germany for several years. Being a motorcycle enthusiast himself, he has held top positions in production and strategy divisions, along with R&D.

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The German national has also worked with the four-wheeler division, being a part of the project that involved cars like the 5, 6 and the 7 Series as well as the X3, X5 and the X7.

Markus will be reporting to the Vice Chairman of Hero MotoCorp, Pawan Munjal as they will work on models for the domestic as well as the international markets. He will lead a team of 500 engineers in the R&D section.

Markus will join Hero MotoCorp on the first week of October this year and will take command of the company's design and product developments.

He is to synchronize Hero MotoCorp's technology partners like Erik Buell Racing (EBR) of the US, Engines Engineering of Italy and AVL of Austria.

The company is expected to launch their new models, the Hero HX 250R and the Leap, a hybrid scooter during the later stages of this financial year.

Hero MotoCorp has developed three new engines that will power their motorcycle line up, a 100cc engine, a 110cc engine and a 250cc engine. The 100 and the 110cc engines are made for good fuel economy and will be powering the commuter segment bikes that are yet to come.


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Story first published: Monday, August 25, 2014, 16:00 [IST]
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