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Yamaha Launches Ray Z Targeted At Men
Yamaha Motor India has launched a new scooter model, the Ray Z, which is more of a variant of the existing Ray. The Ray Z is being marketed as a masculine counterpart to the Ray, which is specifically meant for women. Functionally, the Ray Z is exactly the same as the existing Ray scooter, differentiated only by a few cosmetic changes.
While the Ray is offered in colors such as pink, generally seen as feminine, the Ray Z looks bolder and sportier. The minor visual upgrade is the result of a new black and red dual tone body paint with sporty graphics. The Ray Z also features aluminium black split grab rails, a smoked finish visor like on a motorcycle, a redesigned instrument panel with faux carbon fiber background. Lastly, a carbon fiber patterned seat cover. Yamaha Ray Z retains the air-cooled 4-stroke 113cc engine with automatic transmission.
Besides the Ray Z, Yamaha also revealed two new variants of the Yamaha SZ bike lineup - SZ-RR and SZ-S. Both variants receive mild cosmatic upgrades. Smoked windscreen, aluminum grab-bars and 3D "SZ" emblem for the SZ-RR. And for the SZ-S, "a simpler design in the fuel tank that creates a calmer, more composed impression that will also be appreciated by all members of a family." Images and price in the gallery below.
Price: Rs 48,555
Price: SZ-RR - Rs 62,500 / SZ-S - Rs 59,500
Mr. Hiroyuki Yanagi, President and CEO, Yamaha Motor Co., Japan spoke of the brand's new slogan "Revs your Heart" and explained the meaning behind the phrase, "With this new brand slogan and brand statement as a guide, the entire Yamaha Motor Group will work together to make advancements in craftsmanship and marketing that are uniquely Yamaha, and provide Kando (simultaneous feelings of deep satisfaction and intense excitement) that exceeds the expectations of our customers across the globe."
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