Exclusive - Mahindra Mojo Hanged Before Launch

Lohia Auto, an electric scooter company has released an ad that could lead to a controversy. The ad, shared by Lohia Auto on its Facebook page appears quite normal with three three electric scooters in the bottom and a tag line above it. What is interesting is the hanging motorcycle.

Lohia has promoted the positive aspects of its electric scooters in this ad. Electric scooters are cheaper to run, they do not need petrol, hence are pollution free, buyers do not need a license to ride them and they are noise less.

The promo line in the ad is as follows - 'Now get rid of Costly petrol & Polluted Vehicles and try our new colourful range of Eco-friendly Lohia electric bikes. All this is fine. All electric scooter makers have been critical about the pollution from conventional petrol powered two wheelers.

But Lohia Auto is courting controversy by posting an image of a Mahindra Mojo which is hanging on a noose. The Mahindra Mojo is a high performance 300cc sports motorcycle that Mahindra Two Wheelers is planning to launch in a few months. The Mojo has been previewed in several automobile events and recent reports say it is undergoing tests before its scheduled launch.

Here is the ad shared by Lohia Auto on its Facebook page along with more images of the Mahindra Mojo and Lohia's electric scooters.

Mahindra Mojo

Mahindra Mojo

This is the Lohia Auto ad featuring the Mahindra Mojo. If you are not sure if this is the Mojo, move to the next slide to view the orginal Mojo image.

Mahindra Mojo

Mahindra Mojo

This is a Mahindra Mojo wallpaper from which the image of the motorcycle has been taken in the ad by Lohia.

Mahindra Mojo

Mahindra Mojo

A Screen shot of the ad posted on Facebook.

Lohia Genius

Lohia Genius

Here are some electric scooters from Lohia Auto.

Lohia Genius

Lohia Genius

Lohia Genius

Lohia Genius

Lohia Oma

Lohia Oma

Lohia Oma

Lohia Oma

Lohia Scooters

Lohia Scooters

Mahindra Mojo

Mahindra Mojo

Mahindra Mojo

Mahindra Mojo

Lohia Ad

Lohia Ad

We think the Mahindra Mojoo has got some additional publicity before its launch.

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Article Published On: Wednesday, February 6, 2013, 19:24 [IST]
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