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Mahindra 2 Wheelers Boosted By Rodeo RZ
Mahindra Two Wheelers Ltd. is rapidly expanding its portfolio. Recently, it unveiled its new range of motorcycles, the Mahindra Pantero and the Mahindra Centuro, which are expected to hit the market soon. In January, Mahindra also launched an affordable version of its popular Rodeo RZ scooter at a very attractive launch price. The new Rodeo RZ Std. comes with the same advanced Z-Series engine, recently developed at the company's state-of-the-art R&D centre in Pune. So, customers would enjoy its zippy 125 cc power, superior ride quality and great on-road mileage.
The company's cumulative scooter sales from April 2012 to January 2013 stood at 92,143 units. Scooter sales in January were 7,036 units.
Viren Popli, Executive Vice President - Strategy and Market Development, Mahindra Two Wheelers said, "There is increasing preference amongst young, modern couples for our fully loaded, premium Mahindra Rodeo RZ scooter. To make the wonderful Rodeo RZ proposition accessible to more customers, we launched a more affordable variant, the Rodeo RZ Std., at a very attractive price. The new Rodeo RZ Std. has the advanced Z-Series engine that is smart enough to respond to your need for power and mileage on the go. The attractive launch price for its contemporary styling, advanced telescopic suspension, large storage space and other superior features is sure to delight customers."
The cumulative scooter sales for the company have crossed a landmark figure of four lakh units.
Mahindra 2 Wheelers' has a full range of powerful 125 cc scooters catering to distinct consumer segments. The Mahindra Duro DZ is positioned as a ROMBA SOLID', family scooter. The new Mahindra Rodeo RZ with its very innovative, contemporary features is sure to enthuse young, modern couples, while the Flyte is the Indian woman's two-wheeler of choice.
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