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John Abraham Unveils Castrol Power1 Pack; Biker Of The Year Campaign
John Abraham, brand ambassador of Castrol Power1 high performance motorcycle engine oil, unveiled the Castrol Power1 pack in Mumbai yesterday. The Power1 is a synthetic engine oil that comes with power release formula which makes the oil flow faster and minimizes drag, thus providing more power and superior acceleration.
The actor also kick-started the xBHP and Castrol Power1 sponsored Biker of the Year campaign. This campaign provides an opportunity to hardcore bikers in India a chance to win titles across 10 categories - Power Biker of the Year, Wanderer of the Year, Track Racer of the Year, Freestyle Biker of the Year, Female Biker of the Year, Fight-Back Biker of the Year, Bike Customizer of the Year, Angel Biker of the Year, Motorcycling club of the Year and Rally Rider of the Year. More information can be found in the PR below.
Press Release
John Abraham unveils new Castrol Power1 pack
Kicks off xBhp and Castrol Power1 Biker of the Year campaign
Castrol Power1, a high performance engine oil for four stroke motorcycles was relaunched today by Castrol India, with Actor John Abraham unveiling the Castrol Power1 pack in Mumbai.
Castrol Power1's unique power release formula is designed to make the oil flow faster and minimize drag, thus providing more power and superior acceleration at the touch of the throttle. Castrol Power1 now comes in a new gold, star pack and is available in one litre and 900 ml pack sizes.
To commemorate the relaunch, John Abraham, a passionate biker and brand ambassador for Castrol Power1, shared a unique xBhp and Castrol Power1 sponsored Biker of the Year campaign to recognize and honor the most passionate bikers in the country. The winners will be chosen basis of public voting and a selection panel.
xBhp and Castrol Power1 sponsored Biker of the Year campaign will be run online and will judge bikers in 10 different categories with the winners being announced in the last week of September 2013.
Speaking at the kick off event, John Abraham said "I am delighted to be associated with the xBhp and Castrol Power1 Biker of the Year campaign. Biking is all about passion and performance and I am delighted that Castrol is encouraging biking in India and recognizing the passion of bikers."
John also launched the Bikers Code of India, a book crowd-sourced from bikers across the country with quotes capturing their emotions and how they feel when they are biking.
The xBhp and Castrol Power1 sponsored Biker of the Year campaign is currently running online (https://boty.xbhp.com/) and the voting process will continue till September 15, 2013.
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