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Honda & Delhi Traffic Police To Promote Road Safety At IITF 2013
Honda Motorcycles & Scooter India, in association with the Delhi Traffic Police is promoting road safety at the 33rd India International Trade fair, between 15th and 27th November at Pragati Maidan, New Delhi.
At the Delhi Police Traffic pavilion at IITF, Honda will conduct various activities for visitors of all age groups. To promote road safety and increase awareness Honda will conduct riding activities. Children aged between 5-6 years will be educated on safety riding through primary activities including role plays and interactive games which will make them learn the "fun way". Prizes will be distributed for children. For adults trainers will demonstrate safe riding postures and will also conduct slow riding contest.
A specially imported Honda CRF 50 model will engage young minds. To provide practical road experience to kids under the age group of 9-12 years Honda has set up a protected road environment specially designed for them.
For riders over 16 years experienced trainers will educate and train them about 100 possible dangers on the road. This virtual experience increases their ability to predict & react to traffic hazards by creating awareness and knowledge about potential risks & solutions. HMSI will even make the parents and kids take a pledge to drive safely and follow the traffic norms.
Vice president- Sales & Marketing, Mr. Yadvinder S. Guleria said, "For over a decade, Honda in India has promoted the joy of riding, while inculcating a sense of road safety and good riding habits amongst road users. India International Trade Fair is an apt platform for us to reach out to the maximum number of people and spread Road-safety awareness amongst them. We have received an overwhelming response every year at IITF and been successful in training over 7200 adults and educated over 3200 kids on safety riding. We are now reiterating our commitment to road safety initiatives and taking it to the next level of ‘Catch them young' by educating children."
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