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Hero MotoCorp Begins Operation In Peru
Hero MotoCorp continues on with its aggressive global expansion with Peru becoming the latest country where the company's motorcycles and scooters will be sold. India's largest two wheeler company will build its brand in the Latin American country with the Spanish version of the 'Hum Main Hai Hero' ad campaign.
ET reports that Hero's products will be sold in Peru through Motocorp SAC, which will act as the sole distributors. "We are confident our products will appeal to customers across a wide price spectrum and create a new benchmark for mass mobility in the continent," Hero MotoCorp Managing Director & Chief Executive Officer Pawan Munjal said.
The products on offer in the South American country will be Passion Pro, Glamour, Hunk, Thriller, Karizma ZMR and Karizma R, along with scooter Pleasure. These will be sold through the existing 85 outlets in the country.
Apart from Peru Hero also sells its two wheelers in other South American countries such as Colombia, Guatemala, Honduras and El Salvador.
Hero MotoCorp has ambitious plans for its future. According to which by the year 2020 it looks to surpass the cumulative production figure of 100 million units, while maintaining a combined annual sales of 12 millions units, across 50 countries, with an annual turnover of INR 60,000 crores.
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