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Royal Enfield: Win Bhaag Milkha Bhaag’s Bullet
Bhaag Milkha Bhaag hit theaters on July 12 and has received praises for being a near perfect biopic of legendary Indian athlete Milkha Singh. The movie, starring Farhan Akhtar has been just as well received by audiences. In some ways the success of the movie was sort of guaranteed For instance, the movie is directed by Rakeysh Omprakash Mehra of Rang De Basanti fame and the acting prowess of Farhan Akhtar is well known.
This provides a perfect opportunity for brands to capitalise on the success of the movie to advertise their own products, just what Royal Enfield has done. The movie features Milkha Singh (Farhan) riding a Royal Enfield Desert Storm motorcycle. The company is now providing all of us an opportunity to win that very same bike.
2 Legends 1 Odyssey is the name of the contest and participants are required to upload their own story which showcases their "perseverance, passion, and sacrifice", the same qualities portrayed by Milkha Singh in his life. The best entry will win the Desert Storm from the movie.
Royal Enfield Desert Storm is a 499cc single cylinder 4 stroke twin spark fuel injected engine rated at 27 HP and 41.3 Nm torque. The bike is priced at INR 1.3 lakhs (ex-showroom). To participate in the contest head over to http://royalenfield.com/bmb
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