Yamaha All Out In The Scooter Segment

By Staff

Updated: Wednesday, May 14, 2025, 13:50 [IST]

Yamaha Ray Scooter Deepika Padukone Picture

The Japanese motorcycle manufacturing giant, recently launched the Ray scooter in India. Yamaha has made its intentions clear. The company is looking at a market share of 20% by 2016. Manufacturers such as Honda, Suzuki, Mahindra have been dominating this segment with their Scooters.

Yamaha, is now looking to have a good bite of this segment. The company also kick-started a first of its kind initiative at the Ray assembly line. [Click Here to read more]

The message is all out clear from Yamaha. Their one and only Scooter currently available now from their stable is targeted at young urban women. The company has also developed a riding training program for female customers and is working on expanding its dealer network.

Yamaha is working on specially improving customer care quality for female customers by appointing more female staffs at customer contact points and introducing female customer care programs.

So what are your thoughts? Do you think the Yamaha Ray is the apt scooter for the young Urban women? Do you think its stylishly designed, compact, easy to use and has a fresh new appeal and would this scooter help expand Yamaha's share in the Indian scooter market?

***Price: INR 46,000/- (Ex-showroom Delhi)

Article Published On: Friday, October 5, 2012, 9:52 [IST]

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