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Bajaj Discover Overtakes Hero Splendor
Bajaj Auto president for motorcycle business K Srinivas commented on this development. He said, the company sold 1,22,968 units of the Discover, launched in 2004, including domestic sales and exports, as against 1,21,018 units of the Splendor.
Hero Moto Corp has been witnessing sharp fall in sales over the past few years. Drivespark strongly feel's Discover's branding, position and strategy has led it to the top spot. Bajaj discover focus on power without compromising on the mileage.
The Discover was launched in 2004 and was primariraly launched to attack the splendor. Bajaj has set a target of 1,30,000 Discover sales in October and 1,40,000 in November in the domestic market, along with exporting up to 20,000 units in each month.
The Bajaj Discover has clearly shown Hero Moto Corp that their model is distinctively ahead!
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