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Honda Ropes In Akshay Kumar As Brand Ambassador
This is the first time, Honda is appointing a brand ambassador for the brand in the Indian market. Akshay has been appointed representative for HMSI as part of a strategy to connect with the masses. Reports are that the actor will be paid a fees of 50 crores for the endorsement deal for 5 years.
A statement by the company read: “Honda as the World’s No. 1 motorcycle maker carries with it a legacy of customer oriented products from 50cc to 1800cc and goodwill of over 200 million customers worldwide. I am deeply impressed by Honda’s vision and proud to associate with this young and vibrant Brand that is innovative, technologically advanced and committed to society.”
Honda is striving to become the leader in the two-wheeler market with an array of new products. Currently, the company is the 3rd largest two-wheeler manufacturer in the country after erstwhile partner Hero Motocorp and Bajaj Auto.
Earlier, Suzuki India had hired another Bollywood actor, Salman Khan as the brand ambassador for its Hayate 110cc motorbike. (Read: Salman named Suzuki Hayate brand ambassador)
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