Ducati Marks Diesel Deal With Special Monster

Published: Tuesday, March 20, 2012, 12:55 [IST]

Ducati, the Italian sports bike manufacturer has launched a new variant of the Monster. The new Ducati Monster Diesel, named to celebrate Ducati's association with apparel brand Diesel in the Moto GP Championship is a customized variant that will hit the market by July this year.

Ducati is one of the leading teams in the Moto GP championship and Diesel has been a sponsor since 2011. The two companies have completed a year as partners and the new Ducati Monster Diesel is an apt way of celebrating their association.

Ducati Motor Holding President Gabriele Del Torchio while speaking about the new bike said: “The Monster Diesel, and the collection dedicated to it, reflects the “coolness” of this iconic motorcycle and our brand in general. The collaboration with Diesel, underlines our focus on the style and trends that shape the market and I am delighted to associate our world with that of fashion and, in particular, with Diesel. Both brands globally represent technology and innovation in pure Italian style”

Speaking abuou Diesel's association with Ducati, Stefano Rosso,the Project Leader and son of Diesel founder said: “When we had the opportunity to work with Ducati, with last year’s MotoGP sponsorship, we discovered a whole world of shared values and common roots. That brought us the desire to create something new together, and we made it in the only way we know: taking the great know-how of both companies and mixing it with passion and creativity. The results are unique products, characterized by a great mix of design and technology.”

The new Ducati Monster Diesel will be available at all Ducati showrooms across the globe. People can also visit Ducati's website to place an order and the nearest dealer will contact you.

Article Published On: Tuesday, March 20, 2012, 12:55 [IST]

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