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Honda’s Sales Up 50% In March
The company has now sold 2,20,487 vehicles in March 2012 as against the 1,47,301 vehicles it sold in March 2011. The company has effectively seen a sales jump of 49.68%. Honda’s performance for the fiscal year ending March 31 has also been very positive. The company has sold 21,07,228 two wheelers delivering a 27.19 per cent increase from the previous financial year’s sales of 16,56,727 vehicles.
HMSI has stated that its motorcycle sales increased by nearly 25% at 82,353 units from March 2011’s sales of 65,899 units. Honda’s scooter sales increased by a larger margin of 69.69 per cent. The company sold 1,38,134 scooters from March 2011’s sales of 81,402 units. The company has sold about 12,40,771 scooters in the fiscal year ending March registering a 36.67 per cent increase.
Honda’s success in the scooter segment has been primarily due to the continued performance of the Honda Activa and the Dio. The Aviator has been a steady performer but has not been able to match the Activa or Dio’s sales.
Honda has sold a total of 8,66,457 motorcycles in India this fiscal year. The company had previously sold 7,48,895 units in 2010-11. Honda is showing clear signs of overtaking TVS as India’s third highest selling motorcycle manufacturer. The company had posted better sales figures than TVS in February. We are awaiting TVS’s sales figures to see if the trend is continuing.
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