Moped Sales Rise; Making Comeback

According to data from the Society of Indian Automotive Manufacturers, moped sales were the highest ever in May 2011. Several companies had written off the moped but these sales reports indicate the resurgence of the moped. The trade body is expecting sales to increase at a rate of 12 to 14 per cent.
Several analysts are comparing the increase in moped sales to the increased scooter sales in the 90s. When the scooter sector was thought to be dead, the arrival of gearless scooters changed the scene completely. Now all major two-wheeler makers are building scooters.
Auto analysts are of the opinion that the revival of the moped can be sustained only if new innovations are introduced. TVS is the only moped manufacturer to continue to build mopeds. With no visible competition, TVS has not been forced to innovate and build new types of mopeds.
Two wheeler makers are hesitant to enter the moped segment due to the high investments needed to be made. Moped sales are still fractional compared to scooter and bike sales. TVS with its long standing assembly line has bee able to churn out inexpensive mopeds. It might not be the same with other manufacturers.


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