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Mahindra Stallion, Not A Success
The fall in Mahindra Stallion sale is from September 2010- from 2664 units of October, the volume was 1706 units in November, as per statement from SIAM. Mahindra focused this Stallio as the most fuel efficient and stylish at the reasonable price of Rs41199. The bike is pitted against Honda CB Twister, Hero Honda Splendor and Passion, Discover from Bajaj. The close affinity to Honda"s Twister regarding the engine specifications made Mahindra Stallion some merits though Twister has the sale volume of 15000 units per month with three months waiting period.
Mahindra attributed the fall in its sale of Stallio to slow down patch and lack of parts for the product. The company"s president for two wheeler sector said the company could not supply against the demand for the product. He cited the unavailability of components. SIAM found that Mahindra could muster a net production volume of Stallio to 6825 units for the last three months for which the demand was for 4626 units. The dealer strength of 400 was not fully utilized and in some dealerships the bike stood as a display unit only.
In a bid to promote the car intensely Mahindra hired Aamir Khan for Rs14 crore. Despite the fall in Mahindra Stallion sale, the company is still hopeful of reaping more volumes of the car in coming days. The company"s CFO said there has been mixed fortunes for this bike as the vendors are to take stock of the situation. Mahindra"s poor sale of Stallion is really a pathetic one compared to other manufacturers like Hero Honda and Honda Motor and Scooter India.
These companies had good stint in December than in November 2010. He hinted that the company is on the verge of increasing the production in coming months though he could not reveal the exact figure marked for this fiscal. The company is chalking out a market strategy to offer 4-year / 80000 km warranty on this Stallio. This will be added with more product range for effective service renderings. Mahindra"s dealers are dominant in urban centers selling Rodeo, Duro and Flyte scooters. This has prompted Mahindra to tap the rural packet for boosting the sale figure with its product ranges. According to a financial analyst, the company has to undergo a tough phase of competition in its initial stage of Stallio. This could be relieved in coming days if there has been more product range and services as offered by Hero Honda or Bajaj, he added.
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