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Hero To Shell Out Rs 100 Cr For Its Facelift
The Hero Honda JV will break away once the formal approval comes into effect making the two companies depart from their 26 years alliance. Post-break of Hero Honda these two companies will function independently with own identity. The MD of Hero Honda has made an exclusive briefing to these companies and is keen that the brand position and logo should be ready the next moment of the break.
However, there has been delay in finalizing the agency for joining hands with Wolff Olins, due to the sudden eruption of natural disaster in Japan. Once the brand has been finalized it will be focused globally as the company will spread its wings to the markets of Africa, Middle East, SE Asia and Latin America. The company is on the verge of matching the very best in brand positioning and the call will be on high decibel.
The proposed agencies have to claim their merits from the brand image creation done in the case of Airtel, Tata Docomo - from the floors of Wolff Olins. Some analysts in the industry view that Hero would prefer to concentrate much on the domestic customers since there could be need for taking them to the next level. There could be moving to the next step from the entry level based on the recent advances of technology. The brand imaging is on the lines of the ones occurred at the depart of Bajaj from Kawasaki and TVS from Suzuki. Hero Honda is on the peak of its marketing strategy to promote its products by involving in propaganda of ICC world cup cricket, Indian Open Gulf Tournament, IPL Cricket series and Commonwealth games. For these product promotions the company is believed to spend Rs300 crore per year.
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