No More Flagships From Honda In Hero Group

By By: Vicky.in

Published: Thursday, February 10, 2011, 18:16 [IST]

The Honda craze in the Hero Honda"s portfolio Splendor and Passion will not be carried over by Hero Group from this June. Rather Hero Group will set on its own brand markings and this will be applicable for other models like Glamour and Hunk too. Hence Honda will not find place in the brand image of Hero group. As of now, Splendor is popular globally and is fetching a sale volume of 1 million during the last fiscal and Passion too has similar volume. During this period the net sale volume had been 4.6 million units from which these two models constituted 45%. The exempted vehicles under this process are CBZ and CD whose contribution had been 30% and of these two CD is making fire with expectations about its sale stint soaring to 5 million units.

According to the company reports, the transition process is going on smooth track while branding concepts are on parallel track. He said everything related to the affairs will be let known at due time. The JV had been in the process of break as agreed in December 2010 which made an end to the 26 year alliance and the final settlement is expected to be inked in this March. Even after the break, Hero group is entitled to enjoy the licensed agreement on technology privileges till 2014. In all these 26 years Hero group was not rightful to enter into the global market but the break of this JV enables it to step into the international markets with its products.

Article Published On: Thursday, February 10, 2011, 17:43 [IST]

Read more on: #bikes #hero honda #two wheeler

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