TVS Launches Dhoni Signature Edition StaR City

Published: Tuesday, September 20, 2011, 18:53 [IST]

TVS, the Indian two wheeler manufacturer has launched a new festive edition model of the TVS StaR City. The new StaR City has been named as the Mahendra Singh Dhoni Signature edition. Incidentally the Indian Cricket captain is the brand ambassador of the TVS StaR City.

The limited edition bike has been launched to increase sales during this festive season. The StaR City Gets Mahendra Singh Dhoni's signature on it and has some cosmetic changes to the design. TVS has also increased the choice of paint colours that are available in the limited edition StaR City.

TVS has designed a new TV commercial based on the theme of Diwali and the advertisement is on air now. The notable feature of the ad is that Dhoni's wife Sakshi is also featured in it. The ad is set with a ramlila theme in which Dhoni is seen erecting a huge statue of Raavan while using a StaR City. This stunt impresses Sakshi.

TVS which prices itself in building inexpensive yet reliable motorcycles is now offering a five year warranty scheme called the StaR Assurance along with the Dhoni signature edition StaR City.

Article Published On: Tuesday, September 20, 2011, 18:53 [IST]

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