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Bajaj Auto Launches Boxer 150 In Egypt
The Boxer 150 is probably the first utility bike to be launched in India. It has been specially designed to handle rough terrain and Egypt seems to be a apt place tor the Boxer. Bajaj Auto has been testing the bike in the testing conditions of the Egyptian desert before announcing the Launch.
Bajaj Auto in its statement has stated that the Boxer with its ExhausTec technology is environmentally friendly as it consumes less fuel. Bajaj has stated the Boxer 150 will be the bike that Egyptians have been waiting for. It is a much better bike than the Chinese bikes that are being sold in the African nation.
Bajaj Auto also organized an event called the Bajaj Marathon to mark the launch of the Boxer in Egypt. The event involves 15 Boxer 150s traveling across Egypt starting from the famous pyramids of Giza near Cairo. The Boxers will be traveling over 2,500 kilometres in Egypt during the Bajaj Marathon.
Dharmesh Banerjee, Director of Planning and Marketing for Bajaj Auto, India, said: "The launch of the new motorcycle, Boxer 150, in the Egyptian market is intended to serve the middle class and low-income people and help them accomplish purposes of trade, professional and small projects that will improve their living conditions."
Bajaj vehicles are assembled and marketed by Ghabbour Auto, the leading company in the automotive industry in Egypt, which has a wide network of branches and dealers across Egypt.
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