Royal Enfield Accessories Launch In Auto Expo

Published: Saturday, December 17, 2011, 13:04 [IST]

What is the best way of popularizing a brand? Make it more presentable and affordable of course. There are several brands which have very expensive products but have become a well known name all across the globe due to their use of branded products and accessories. One such brand is Ferrari. The Italian carmaker makes more money selling its accessories than its sports cars. Indian motorcycle brand Royal Enfield has taken inspiration from this and is all set to launch its own branded accessories at the forthcoming Delhi Auto Expo.

The Royal Enfield Gear as it will be called will be a collection a highly usable products that will not just carry the Royal Enfield brand. The company has a huge fan following across the country and a huge demand too. But several enthusiasts are not able to own a Royal Enfield Bullet to the huge demand and low production. Now with the Royal Enfield Gear, these enthusiasts can start having the Bullet experience.

The company will be selling these accessories from the Royal Enfield Brand Stores across India from January. These accessories will be aimed at the rider. Some of the products to be launched are riding shoes, rain gear, branded jackets, gloves, helmets, visors, T-shirts and mugs.

The Royal Enfield Gear will also include other accessories such as lapel pins, bandanas, office bags, saddle bags and lap top bags. Royal Enfield is keen be not only be a lifestyle motorcycle manufacturer but also a complete lifestyle accessory maker. Now you can not only ride a Royal Enfield But also wear it.

Article Published On: Saturday, December 17, 2011, 13:04 [IST]

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