Yamaha SZ Tour - Stay Ahead

By vicky.in

Yahama
Yamaha flagged off twenty chosen bikers set to ride across India. As a promotional programme, the 'Yamaha SZ Tour - Stay Ahead' is a month-long event culminating with an event in Cochin on October 17, 2010. The riders will ride the new yamaha SZ across 67 cities in 17 states of the country for the next one month.

Yamaha SZ rally will travel to Delhi, Uttar Pradesh, Rajasthan, Gujarat, Madhya Pradesh, Maharashtra, Goa, Orissa, Chattisgarh, West Bengal, Jharkhand, Tamil Nadu, Karnataka and Andhra Pradesh over 30 days. Twenty bikers divided into two teams, each team consisting of 10 members started their journey from Delhi yesterday and ride through different routes across the country.

Mr Yukimine Tsuji, CEO & MD, commenting on the month long "Yamaha SZ Tour said that through the Yamaha SZ tour, we aim to appeal & reach out to a wider section of customers, not only urban but also rural customers and through this tour, Yamaha wants to demonstrate Styling, good Mileage and Comfortable riding of SZ models as bikers traverse across the length & breadth of the country on these bikes to ride more than 12,000 kms. Through Yamaha SZ Tour, Yamaha aims to promote safety riding among bikers with the slogan "Be Safe on Road - Wear helmets while riding".

Yamaha acknowledges its Corporate Social Responsibility towards the society and is regularly conducting safe riding education program - Yamaha Safe Riding Science (YSRS) for inculcating safe riding habits and raising traffic safety awareness among local communities. Yamaha has already conducted this program in 7 cities across India since its inception a year ago.

Article Published On: Thursday, September 16, 2010, 17:43 [IST]
Read more on: #auto news #bikes #yamaha
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