Yamaha Sale Increases By 19.2% This October
The volume of export stood at 5,460 units this October against 4,368 units in 2009 October. The company"s Director for sales and marketing part of Indian wing said that the response has been overwhelming for the premium bikes like YZF-R 15 and FZ series. The commercial units under SZ too received good response through the sale of YBR 125 and YBR 110 making the sale volume higher. He said the company has been on the verge of meeting the demands by delivering the vehicles for the bookings made during this festive occasion.
Amidst this sale strait, Yamaha India is still racing against establishing its brand image in India in the global context with marketing strategies which include Yamaha R15 One Mark Race, Yamaha Safety Riding Service for youth and kids. Above all to reach the mass there is an increased number of dealers in the country"s 2-tier and 3-tier cities. In addition there is an offer to have sub-dealers in select cities.


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