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Suzuki to roll out three new bikes
Entry level bikes are the largest segment in Indian two wheelers and Suzuki is to go head to head in this segment (100cc bikes) with Hero Honda and Bajaj already leading in 100 cc bikes sales. Its quite disappointing that although Suzuki is No.1 brand in Indian auto industry along with Maruti, its two wheelers aren't that popular in the country as only 2% of Suzuki bikes are running in India as against more than 50% Maruti Suzuki cars. In order to make a strong foot in the two wheeler market, Suzuki will rely on new products to be launched in near future.
Suzuki's line up of bikes include Zeus, a 125cc motorbike and GS150R, the 150cc motorbike and it also has an automatic scooter Access 125cc. Another 125cc bike is due in October 2010 followed by 3 new launch over a period of 18 months. The company hopes that the new launches will boost the sales volume. Suzuki has also lined up its premium bikes ranging from 10 - 12 lakh rupees. This includes, the Hayabusa, Intruder and the Bandit 1250cc.
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