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TV Screens To Show Mahindra's Two-Wheeler Ad Campaign
The Videos were shot extensively on the world famous Vallelunga Moto GP racecourse in Rome, Italy, the ad foregrounds the bikes" Italian design certification and the fact that they have gone through strict tests in Italy ahead of hitting India.
It"s test day at Vallelunga as a team of engineers and a few spectators look towards the race track with eager anticipation. All attention is centralized on the circuit as a bike comes along in the distance and zooms past the curious onlookers. The camera then cuts to the pit stop and control rooms where you see various monitors exhibiting the valuation parameters put-upon to examine the bike.
The engineers are gleeful, the bike has cleared the test with great results. The ad has the message: Tested In Italy, Coming to India - Mahindra Motorcycles towards the end. The ad ends with a musical tune sign off that has the potential to become a theme song for all ads of Mahindra 2 Wheelers.
Although the ad doesn't show the contingents of the bikes, it for sure bequeaths the spectator with the impression that the Mahindra bikes would have all the latest technological gadgetry courtesy the Italian lineage. The ad will be visible on all key genres of channels ranging from music, movies, mass, news, regional and sports and also on Youtube.
The ad gently exhorts the potential motorcycle buyer to postpone his decision and check out the bikes at the Mahindra show room. The ad was directed by Andrea Ranalli who is renowned for his work on European Moto GP circuits. The Creative Director is Robby Mathew of Interface Communications.
Mahindra 2 Wheelers" motorcycles comprise design elements from the Bologna based Engines Engineering, a boutique design house which was adopted by the Mahindra Group in 2008. Besides Mahindra 2 Wheelers, Engines Engineering also sets about design work for parties such as Ducati, MV Augusta and Benelli.
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