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Hero Motors Plans To Rule The Indian Market
The strategy is to seclude the brand image and to carry the mantle on individual Hero Motors products such as CBZ, Hunk, Passion and Splendor. A comprehensive study on such feasibility is in the air and suitable agencies are in touch with Hero Motors. The new brand image of Hero Motors will focus on the R&D ability of Hero Motors when Honda departs in another 4 years. The industry analysts view that Hero Motors products can easily mete out the challenge ahead without the logical alliance of Honda. The reason cited is that Hero Motors has established a firm foot on the market on its own image for more than three decades.
It will not be a serious task for Hero Motors to play its fiddle without the synchronization of any co brands. They foresee that the market will receive the products more than on the brand image and this view has been corroborated by Market Gate Consulting. In fact, it will be easy for Hero to please the customers as usual, since they are all fixed to the research and product deliverance of Hero Motors. The contrasting effect would persist for Honda, which has to shred too much to affirm its foot in the strong two wheeler market, where the other competitors like Bajaj and TVS are there. Still there are some moderate views from a section of the same industry which feels that Hero Motors has to execute hard penetration without Honda.
Nobby Brand Architect Founder expressed his opinion that Hero cannot take the exit of Honda for granted on the assumption of the performance from Bajaj. The reason cited was that Bajaj has all along been individual and is identified with Hamara Bajaj campaign. On the other hand Hero has to recapitulate its market image through its cycles. Really a cycle has come to a full circle for Hero and the motorcycle means gearing. Whether Hero Motors will win the race is to be seen.
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