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Mahindra Flyte: It’s Time For Indian Youth To Race!
Flyte is powered with a 125 cc engine and boasts of cool features like front fuelling, 4-in-1 key, largest storage space and telescopic suspension to make it a comfortable, convenient and smooth ride. To add to this, body coloured impact resistant mirrors and vibrant colours for its TG add to the products overall appeal.
The response to the product has been extremely encouraging and is expected to multiply manifolds during the upcoming festive season.
The Mahindra Flyte is available in a choice of five elegant colour options - Red Oomph, Black Mystique, Jade Charisma, Lavender Groove and Silver Flash.
Mahindra Two Wheelers will design and market a range of scooters, value engineered motorcycles and high-end motorcycles for the Indian and global markets, helping it establish a robust, end-to-end two-wheeler business in every segment of the industry.
Within the overall two-wheeler strategy, scooters form M&M's entry point into the Indian market and will be an important part of the company's overall two-wheeler product portfolio. There are several macro environmental trends, which make the scooter market especially attractive to Mahindra. These include a younger, more affluent customer base with a significant number of empowered women and increased scooter demand in tier-2 cities and small towns. M&M is strongly positioned to cater to this demand, given the company's significant presence and brand equity in these markets.
The strong in-house design and development competencies provided by Mahindra Engineering Services (MES), the Italy-based design house, Engines Engineering and Taiwan"s Sanyang Industry Company Limited (SYM), coupled with M&M"s R&D strengths will help the company assume a significant position in the rapidly growing Indian and global two-wheeler market.
With this launch, Mahindra Two Wheelers now has three products as part of its scooter portfolio - the Mahindra Rodeo, the Mahindra Duro and the Mahindra Flyte that was introduced earlier.
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