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Nissan's Video Campaign Wins Limca Book Of Records
Nissan's New Star of India short video campaign, released last year has been recognised by the Limca Book of Records. The short film, lasting over 4 minutes, starring Ranbir Kapoor was recognised for employing the highest number of same brand, same coloured cars - 29 blue coloured Nissan Micras. The short movie was also recognised for being the first of its kind to conduct online auditions through Facebook, from which 20 co-stars were selected.
Press Release
NISSAN'S NEW STAR OF INDIA CAMPAIGN GETS RECOGNITION FROM PRESTIGIOUS LIMCA BOOK OF RECORDS
World's first Bollywood movie to be auditioned online through Facebook with 2500 participants and attracting well over half a million new fans
Featured the highest number of same brand, same colour cars ever used in a short film
Bangalore, India (March 25, 2013) - Nissan today announced it has received two recognitions from the Limca Book of Records for its innovative 'New Star of India' digital campaign.
The New Star of India, starring Bollywood actor Ranbir Kapoor, was recognized as the first such film to have conducted online dance auditions through Facebook. 20 co-stars - voted for by the public - appeared alongside Ranbir in a groundbreaking short movie, which was released in March last year.
The film was also honoured for featuring 29 blue-colour Nissan Micra cars, the highest number of same brand, same colour cars ever used in a short film.
Speaking about this remarkable achievement, Mr. Takayuki Ishida, MD & CEO, Nissan Motor India said, "We are absolutely delighted to be recognised by the Limca Book of Records. This demonstrates that when we say we aim to bring excitement and innovation to everything we touch, we mean it. I would like to thank all of our fans for getting involved and helping to make this campaign such a success."
Nissan Brand ambassador & Bollywood superstar Ranbir Kapoor said, "I was incredibly excited to be involved in this ground-breaking movie with Nissan, which had not been attempted by anyone before.
"The concept of taking 20 young, enthusiastic people from their homes to the movie set caught my attention immediately. I would like to extend my sincere gratitude to the team at Nissan for giving me this golden opportunity to be a part of this record breaking movie and thank Limca Book Of Records for appreciating our efforts."
Nissan launched the unique online talent hunt at www.facebook.com/nissanindia in October 2011 with over 2,500 participants uploading their short videos on the Facebook page. The winners were choosen on the basis of public votes and final judgement by Ranbir Kapoor and director Ahmed Khan. The online campaign attracted over 5,21,000 fans by March 2012.
Limca Book of Records catalogues achievements of Indians in diverse fields including firsts, inventions, discoveries, honours & awards received at home or abroad, in all fields of human endeavour.
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About Nissan Motor India Pvt. Ltd
Nissan Motor India Private Ltd. (NMIPL) is a 100% subsidiary of Nissan Motor Co. Ltd. Japan. The company was incorporated in 2005 and offers innovative and exciting products across hatchback, sports, SUV and sedan segments in India. Nissan together with its global alliance partner Renault set up a manufacturing plant and a Research & Development Centre near Chennai. Nissan has appointed Hover Automotive India Pvt. Ltd. as a sole distributor for India to handle sales and marketing, dealer development, customer relationship,management and after sales. NMIPL registered sales of 33,270 units in FY 2011. For more information, visit www.nissan.in.
About Hover Automotive India
Hover Automotive India (HAI) is the national sales company (NSC) of Nissan Motor Co. Ltd (NML), Japan acting as the sole and exclusive distributor for managing the marketing, sales, after-sales service, training & dealer development functions for the entire territory of India. HAI functions as an independent company to accelerate the sales and build customer touch points across India for the Nissan brand of vehicles.
HAI was formed by three global entrepreneurs. Mr. Moez Mangalji, proprietor of global hospitality chain Westmont Group, Mr. G.M. Singh, founder and Chairman of the Mumbai based GMS group and Mr. Kevin Whalen, founding member of the US based fortune 500 company ‘Group One Automotive.' Together, these eminent entrepreneurs form HAI's board of directors and bring with them world class expertise of aligning with global brands to deliver unmatched speed to market and unparalleled customer service.
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