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Mahindra Tractors Celebrates 60 Years With ‘Desh Ka Tractor’, Honours 40 Lakh Deliveries
Mahindra Tractors, a leading brand in India and part of Mahindra & Mahindra Ltd.'s Farm Equipment Sector, has marked its 60-year journey by celebrating the sale of 40 lakh tractor units since 1963. The company introduced 'Desh ka Tractor: Mitti se Juda, Junoon se Saja', an initiative honouring Indian farmers.
The highlight of this celebration was the unveiling of a life-sized tractor-themed sculpture. This artwork, inspired by Mahindra's 'Yuvo Tech Plus' tractor, symbolises the resilience and strength of Indian farmers. Crafted from soils collected from over 4000 farms across India, it showcases the deep connection between Mahindra and the farming community.
Mahindra's Commitment to Farmers
Mr. Vikram Wagh, CEO of Mahindra & Mahindra Ltd.'s Farm Division, expressed gratitude towards farmers at the unveiling event held at their Nagpur manufacturing facility. He stated, "As we celebrate this milestone of serving 40 lakh customers over 60 years, we wish to acknowledge the farmers' trust that has enabled us to achieve this feat.
It has inspired us to create 'Desh ka tractor', showcasing the strong bond between Mahindra Tractors and the hardworking, relentless, and courageous Indian farmer. I extend my heartfelt appreciation to all who helped us reach this milestone."
The essence of 'Mitti se Juda Junoon se Saja' reflects Mahindra Tractors' dedication to developing farming solutions that are deeply connected to the land. This initiative highlights their commitment to transforming agriculture and improving lives across India and beyond.
Expanding Product Range and Dealer Network
Over six decades, Mahindra has expanded its product line to include more than 390 different tractor models. This extensive range caters to various farming needs across diverse terrains in India. Additionally, Mahindra Tractors has built a strong network of over 1200 dealer partners nationwide.
This vast dealer network ensures that customers receive exceptional sales support, service, and spare parts availability. The customer-first approach has been pivotal in building a loyal customer base of 40 lakh Mahindra Tractors users.
The sculpture serves as a tribute to the hardworking farming community in India. It embodies the spirit of toughness inherent in farmers and is a testament to their relentless efforts. The innovative design reflects India's agricultural diversity and underscores the strong bond between Mahindra and Indian farmers.
Mahindra's journey over these 60 years showcases their unwavering commitment to supporting Indian agriculture through reliable products and services. Their focus on innovation and customer satisfaction continues to drive their success in the agricultural sector.
This celebration not only marks a significant milestone for Mahindra but also reinforces their dedication to empowering farmers with advanced farming solutions. The initiative stands as a symbol of pride for both Mahindra Tractors and the Indian farming community.
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