Click it and Unblock the Notifications
Mahindra To Sponsor ICC Men’s Cricket World Cup 2023 On Disney Star
Mahindra & Mahindra Ltd unveiled its plans to broaden its cricket engagement, becoming the Associate Sponsor of the ICC Men's Cricket World Cup 2023 with Star Sports and attaining the status of 'co-powered by' sponsor on Disney+ Hotstar.
This initiative symbolizes one of the pivotal sports sponsorship ventures taken up by Mahindra. The venture will bring attention to Mahindra's Automotive and Tractor brands not just during the ICC Men's Cricket World Cup 2023, but also in the forthcoming Asia Cup 2023.
Mahindra with its robust participation in the ICC Men's Cricket World Cup 2023 aims to solidify its association and mutual trust with its customer base. Furthermore, a variety of customer engagement activities are in the planning stages at Mahindra dealerships in line with the cricket season.
The 'Click to Book Test Drive' function planned to be showcased during the World Cup 2023 broadcasts on Disney+ Hotstar underlines Mahindra's commitment towards innovation and technological advancements. This refined feature is set to provide cricket fans with a seamless transition from match excitement to experiencing Mahindra's avant-garde product range in person.
Rajesh Jejurikar, Executive Director & CEO - Auto & Farm Sectors, Mahindra & Mahindra Ltd., expressed his satisfaction at sponsoring the ICC Men's Cricket World Cup 2023 on Star Sports and Disney+ Hotstar.
He emphasized that the sponsorship aligns with Mahindra's vision to tap into the vibrant spirit of Indian cricket and establish solid relationships with its customers through this initiative and forthcoming engagement events. The ICC Men's Cricket World Cup 2023 offers a golden prospect for Mahindra to interact with a large audience as it coincides with the festive season in India.
With the tournament held entirely in India, fans are looking forward to 48 electrifying matches, particularly the India vs Pakistan match scheduled on October 14th. The broadcasts on the Star Sports Network and broadcasts on Disney+ Hotstar in diverse languages provide Mahindra with the perfect avenue to connect with customers.
Furthermore, streaming free access to mobile users ensures extensive reach. The widespread viewership across India offers Mahindra a great set-up to deepen its ties with a varied and vast audience during this cricketing bonanza.
Mahindra's partnership with various teams in the electrifying Indian T20 league, association with FIFA World Cup, and involvement in the IBA Women's World Boxing Championships demonstrate its unwavering pursuit of excellence both in the automotive & farm sector and sports field.
Continue with Google