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Uncover The Magic: Hyundai Exter Gets A LEGO Makeover!
Hyundai Motor India Ltd, the leading exporter and provider of smart mobility solutions in India, has unveiled a groundbreaking outdoor installation made entirely of LEGO bricks. This impressive display showcases the dynamic Hyundai Exter and offers customers a unique opportunity to reimagine and experience the vehicle at Cyberhub, Gurugram.
This month-long exhibition aims to captivate audiences and revolutionize installation marketing within the automotive industry. By presenting the Hyundai Exter in an engaging and fascinating manner, this extraordinary display also reinforces the brand's "Think outdoor. Think Exter" communication.
Mr. Virat Khullar, Vertical Head of Marketing at Hyundai Motor India Ltd., commented on this initiative saying, "At Hyundai, we are constantly seeking new and innovative ways to engage and excite our consumers. We are thrilled to unveil this innovative outdoor LEGO Bricks Installation created using 302,406 LEGO Bricks by talented LEGO Artists and Adult Fans of LEGO (AFOLs). This installation takes center stage in our Hyundai Exter Launch Campaign as it redefines outdoor marketing and strengthens our brand connection."
Outdoor installation marketing has always been a crucial component for captivating and connecting with our consumers while effectively conveying the essence of our brand. The Outdoor LEGO Bricks Installation for Hyundai Exter is a prime example of this creative endeavor. Through this new initiative, we aim to disrupt traditional perceptions of outdoor installations by emphasizing "Think Outside. Think Exter."
This remarkable Hyundai Exter LEGO Bricks Outdoor Installation was completed in just four days, earning recognition from both the Asia Book of Records and India Book of Records as the "Largest Hoarding made using LEGO Bricks." A staggering 302,406 expertly orchestrated LEGO bricks were used to create this masterpiece—a testament to the passion and talent of 28 skilled LEGO Artists who dedicated over 1200 hours to its creation.
Masterful Adult Fans of LEGO (AFOLs) brought this vision to life, ushering in a new era of outdoor installations. This endeavor not only showcases Hyundai's commitment to pushing boundaries but also sets a record-breaking achievement. The installation is on display from August 19 until September 17, 2023, at Cyberhub, Gurugram.
DriveSpark Thinks
Hyundai Exter represents modernity and exploration, designed to captivate the adventurous spirit of India's Gen MZ customers. The key brand communication, "Think outside. Think Exter," encapsulates the essence of wanderlust and exploration that drives this entry-level SUV. With its striking design embodying "Sensuous Sportiness," advanced technology, and industry-leading safety and comfort features, Exter establishes new benchmarks within its segment.
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