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Generation Speed: A New Festival To Transform India's Auto Culture
From the creators of India Bike Week, which draws over 20,000 motorcycle fans yearly, comes a new festival: Generation Speed – India's Motoring Festival. Generation Speed isn't just an event; it's a year-long movement to change India's auto culture. It will culminate in the country's largest auto festival, bringing enthusiasts together. "Generation Speed aims to unite enthusiasts and auto fans across the country," said Martin Da Costa, Founder and CEO of 70 EMG.
The Ultimate Automotive Celebration
Generation Speed promises off-roading thrills, classic sports car elegance, hypercar excitement, electric vehicle innovation, international motorsport, and mod-car creativity. "We're building a vibrant community of motoring enthusiasts," says Thanush Joseph, Co-Founder and Director, 70 EMG. "This is a celebration of automotive passion."
Darayash Gocal, Co-Founder and Director, adds, "Generation Speed will be the year's premier motoring festival. Enthusiasts will converge to witness the power and beauty of the world's most stunning vehicles."
Meet The Gen S Crew
Introducing the faces behind Generation Speed:
| Name | Role | Contribution |
|---|---|---|
| Karl Bhote | Classic Car Collector | Unites classic car enthusiasts with restorers and collectors |
| Velan PCK | Founder of "The Piston House" | Captures speed culture in India |
| B. Choww | Mod Car Enthusiast | Documents the growing MOD culture on a road trip |
| Rishad Saam Mehta | Road Trip Maverick | Brings adventure and storytelling to the Gen S community |
About 70 EMG
The Seventy Event Media Group (70 EMG), an award-winning Event & Experiential Management Company, was founded in 1996. Known for delivering top-tier events, especially in the auto industry, their expertise includes design, content, event production, and retail and exhibition production.
Events like the Cartier Travel with Style Classic Car Concours and India Bike Week showcase 70 EMG's deep knowledge of India's auto industry. They handle media drives, launches, customer experiential events, pavilion design, and production for top auto brands.
DriveSpark Thinks
Indian Bike Week is one of the biggest festivals for motorcycle lovers in India. Now, with the introduction of Generation Speed, 70 EMG aims to create the success of India Bike Week, but for car enthusiasts. That being said, given the expertise behind the festival, we expect Generation Speed to attract a huge crowd and a lot of excitement.
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