Get Ready for High-Flying Supercross Action with CEAT ISRL and Viacom18!

The exhilaration of Supercross racing is about to take India by storm as CEAT Indian Supercross Racing League (ISRL) announces a strategic partnership with Viacom18, securing the media conglomerate as its exclusive streaming and broadcast partner.

The ISRL is about to get even more exciting as it becomes available to fans all across the country. The league is building up the excitement by releasing a master calendar for its first season, which will feature three adrenaline-pumping races in Pune, Ahmedabad, and Delhi. Get ready for a thrilling viewing experience like no other!

Season One's Electrifying Schedule

The inaugural season of the CEAT ISRL is meticulously planned, with the following dates and venues locked in for the competitions:

• Pune - Shree Shiv Chhatrapati Sports Complex, Balewadi - 28th January 2024
• Ahmedabad - EKA Arena, Transstadia - 11th February 2024
• Delhi - 25th February 2024

Emphasizing the importance of the alliance with Viacom18, Mr. Veer Patel, Co-founder and Director of CEAT ISRL, expressed his confidence in the collaboration. With the support of Viacom18's expertise in live sports streaming and broadcasting, he believes that the partnership will significantly boost the visibility and appeal of Supercross racing in India. Viacom18's platforms JioCinema and Sports18 are poised to elevate the adrenaline-charged races, drawing a vast and passionate audience to witness the spectacle.

Viacom18's Commitment to CEAT ISRL

In response to the collaboration, a Viacom18 spokesperson conveyed their pride in associating with CEAT ISRL's first season. The media powerhouse is set to expand its sports portfolio by showcasing the best Indian riders as they go head-to-head with top international competitors.

This partnership will ensure that fans have access to the races both digitally and on television, promising comprehensive coverage.

The alliance enables fans to stream the races on JioCinema, offering the convenience of watching the live action on their preferred devices, wherever they may be. The excitement doesn't stop there; the league will also be broadcast live on the Sports18 network, ensuring a broader audience reach.

DriveSpark Thinks

JioCinema, which recently set a new peak concurrency record with 32.1 million viewers during the IPL 2023 final, is expected to bring the same level of streaming expertise to the Supercross arena.

In conclusion, the CEAT Indian Supercross Racing League is setting the stage for an unforgettable debut season. With strategic partnerships and a masterfully crafted race calendar, the league is well on its path to igniting the passion of Supercross among Indian motorsport enthusiasts.

The collaboration with Viacom18 marks a significant milestone in bringing the thrill of Supercross racing to a national audience, positioning CEAT ISRL as a pioneering force in the Indian motorsport landscape.