BMW India Ad Campaign With Sachin Tendulkar

By Ajinkya

Published: Friday, January 31, 2014, 16:23 [IST]

If you are a person who loves ads, you must have already seen BMW India's latest ad featuring Sachin Tendulkar.

For those who haven't seen the commercial, the ad showcases a random collection of ten families who take BMW cars for a test spin. A series of drama takes place on a lazy sunday afternoon.

Reactions from the people in the car are recorded via a hidden camera, a series of weird and cute surprises are lined up along the drive. However, this is not the ending, the surprise is waiting at the finish line i the form of Sachin Tendulkar.

The test drive begins like any ordinary outing, however cleaners on the street dance and guide the car. After which, a bunch of school going girls shower petals over the car as it passes by.

It further continues to a ballet group performing for the occupants. Soon later, there is an orchestra playing music for BMW lovers. Along the path there are posters put up of the occupants, which surprises all.

A grand ending is orchestrated, where many people welcome the test owners of the BMW. There are photographers busy clicking, people applauding in the end. At the end of the red carpet Sachin Tendulkar is waiting to greet the Families.

The Video ends with the caption welcome to the CLUB!

BMW Surprise With Sachin!