The Real Truth Behind The BMW Logo — Facts Revealed

By Jobo

Last evening, over a cup of coffee, I overheard an intense discussion that Bavarian Motor Works (BMW) logo was based on a propeller blade set against a blue sky. I was aware of the fact that BMW initially set-out building aircraft engines, however, I wasn't too convinced that BMW's logo represented a propeller blade set against a blue sky.

Do you really believe BMW's logo is a representation of a propeller blade set against a blue sky?

Hmm...think again!

Origin Of BMW Logo

Origin Of BMW Logo

The image featured here is from the cover of the 1929 BMW aircraft engine magazine. It is believed BMW's blue and white section of the logo symbolise the sky seen through the moving propeller blades as seen in this magazine cover image.

Wait a minute!, wasn't BMW formed in 1917; something's wrong here.

BMW Logo Circa 1917

BMW Logo Circa 1917

The image featured here is BMW's logo from 1917. You'll notice that the logo has blue and white colours. These colours depict the national colours of Bavaria, the home of BMW, and not the sky seen through the moving propeller blades.

The blue and white colours are also the colours of the Bavarian Royal Family.

BMW Logo Colours

BMW Logo Colours

The image featured here is the flag of the Royal House of Bavaria. Now, it's pretty evident that BMW's logo colour is a representation of the national colours of Bavaria.

Fact: Bavaria is a federal state of Germany. BMW is headquartered in Munich, Bavaria, Germany.

BMW Logo Inspiration

BMW Logo Inspiration

The image featured here is the original logo of Rapp Motor, who was one of the first aircraft engine manufacturers in Germany.

Rapp Motor was founded in 1913 and went through major mergers and changes before becoming BMW in 1917.

BMW Logo Inspiration

BMW Logo Inspiration

From this image, it is pretty clear that the Rapp Motor logo was the baseline for BMW's logo.

If you give these images a closer look, you'll notice how Bavarian Motor Works has arranged the letters BMW exactly like Rapp's logo.

The only significant difference from the Rapp logo is the emblem. Rapp Motors had a black horse as their emblem, and BMW choose the Bavarian national colour.

BMW Logo Evolution

BMW Logo Evolution

Here is an infographic of the evolution of the BMW logo from 1917 - 2012. Can you spot the changes?

BMW At A Glance

BMW At A Glance

From aircraft engines to ultimate driving machines and beautifully crafted motorcycles, this German auto manufacturer has certainly stood the test of time.

English
Read more on: #bmw #offbeat #photo features
Article Published On: Friday, February 15, 2013, 13:50 [IST]
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