Audi Quattro, iPad Controlled Slot Car Experience

Love automobiles? Then you ought to love slot car racing. Slot car racing provides us with a similar amount of thrill and enjoyment that an actual race would provide, hence it is the closest experience one could get of racing a car, without actually racing a car.

Audi Quattro Experience is a slot car racing experience brought to the public by Audi Canada and marketing agency Zulu Alpha Kilo, with the help of Slot Mods USA's David Beattie. Take a look at the interesting custom track and the miniature Audi's in the gallery below.

Audi Quattro Experience

Audi Quattro Experience features 1:32 scale model 2013 Audi A4 quattro slot cars. They are an almost perfect replica of the real thing.

Audi Quattro Experience

The shells of these models were constructed using 3D printers, which were then mounted on custom made Audi quattro all wheel drive slot car chassis.

Audi Quattro Experience

The unique thing about this slot car experience is that it is the first of its kind that uses iPad controllers. The cars are controlled using a custom developed iOS application. The application controls the acceleration of the cars using digital voltage modulator.

Audi Quattro Experience

All cars have a camera inside. The video captured by these is used as live video feed that is displayed on the iPad.

Audi Quattro Experience

There is even a high definition race camera that provides bird's eye view of the track, with integrated social media share function.

Audi Quattro Experience

The track itself, which is completely hand built, measures 140 sq-ft and offers variety of track conditions such as hairpin turns, long highway straightaways and icy mountain passes.

Audi Quattro Experience

The team have even developed a documentary movie named Painting Coconuts. The film captures the complete build process undertaken by David Beattie, while also shedding light on Beattie's love for custom track building. The film also provides information about the sport of slot car racing.

Audi Quattro Experience

"This was the perfect opportunity for us to reimagine what a test drive could be, and bring a truly unique and memorable experience to Audi fans," said Zak Mroueh, President and Executive Creative Director of Zulu Alpha Kilo.

Audi Quattro Experience

"In every way, this innovative experience brings to life our passion for design, craftsmanship and sportiness. It's also a perfect embodiment of the progressive ideals of the Audi brand and our desire to delight our customers in Canada," said Jennifer Dobbs, Audi Brand Marketing Manager.

Have you ever tried your hands on slot car racing?

Article Published On: Saturday, February 23, 2013, 10:35 [IST]
Read more on: #audi #race #photo features
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