Automotive Research Association of India (ARAI), will now invite applications from candidates interested in making short films on road safety awareness.
The videos can be up to 3 minutes each and the winning films will be used on the ARAI website and their road safety awareness campaign.
Recent studies prove that the accidents on Indian roads are among the highest in the world with an estimated 400 deaths every day.
"As a signatory to the Brasilia Declaration, we are committed to reducing the number of fatalities by 2020," wrote Sanjay Mitra, Secretary, Ministry of Road Transport and Highways.
The film competition will be announced soon by the ARAI authorities. The participants can either make the short films as a team of four members or individually.
The films will be awarded based on the judgement by a panel in terms of their creativity, originality, and production quality.
The winners will be awarded a cash prize of Rs 25,000 to Rs 1 lakh each. The agency will also give away 5 consolation prizes of Rs 10,000 each for the next five winners.
2015 KEY ACCIDENT DATA
a) Most affected age group: 54.1% of all persons killed are in the 15-34 years age group
b) Accident severity (number of persons killed/ 100 accidents) increased to 29.1 compared to 21.6 in 2005
Source: Road Accidents Report 2015