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Lexus Celebrates Loyal Customer's 100th Birthday With Bespoke LS
Lexus has created a one-off LS sedan for a loyal customer's 100th birthday. The customer has purchased 25 cars from a Lexus dealership in the past 16 years.
What do you do when you celebrate your 100th birthday? While most of us won't get to know the answer, Barry High OBE of Blockley, England popped into his local Lexus dealership and ordered himself another one of his favourite cars.
When Lexus UK learnt about High's milestone and the way he was celebrating his 100th birthday, the carmaker decided to create a special one-off version of the LS 600h L just for him.
Called the Lexus LS 600h L Centenary Celebration Edition, the one-off luxury car features metallic silver paint, along with a cream leather interior.
The exterior paint and the interior colour were chosen by High, a former British Army Major who served during the Second World War and was awarded an OBE in 2015 for services to charity and the community in Blockley.
The LS 600h L Centenary Celebration Edition features a few bespoke touches that help it stand out from the regular car. These include pinstripes with a unique "100" script on the wings along with chrome badges that bear the text 'Lexus Centenary Celebration Edition No. 1 of 1.
High has been a regular customer of Lexus Cheltenham over the past 16 years and has purchased 25 cars. Dean Cordell, Senior sales executive at Cheltenham Lexus told Gloucestershire Live, "He has been purchasing Lexus' cars for years. Lexus is aware of this and wanted to do this for him, and Barry took us up on the offer. Once it came off the production line it was made into something special for him - it's a real one-off. The day went very well indeed. The car was all under wraps and undercover when he arrived. There was a formal celebration and a toast of champagne - he was extremely pleased."
High will not be driving the car, but will be chauffeured along allowing him to enjoy the luxury on offer and the power from the 5.0-litre V8 engine and electric motor from the comfort of the rear seat.
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