Tata Motors Test Drive Can Let You Win A Nano Twist

By Ganesh

Tata Motors has started a new publicity drive to sell its power steering equipped Nano Twist. The offer, which started this week, gives you a chance to win a Nano Twist by taking any Tata car on a test drive.

The company has started giving away one Tata Nano Twist every week. It is not known whether or not the offer will extend beyond the month of June.

Also Read: Tata Nano With Automated Manual Transmission

nano-twist-expo

The 3 meter long city car never took off as Tata had hoped. However, in its new avatar as a smart city car, the Nano has a fighting chance to emerge as a popular car. The only hinderance now seems to be people's existing perception about the Nano being a cheap car.

Our our own experience driving the Nano Twist and from talking to Twist owners, we can tell you that it is a wonderful car to drive in the city. Especially for young first time car buyers who would use it, for instance, as a personal transport to commute to work.

Tata Motors' free Nano Twist offer is then an advertising campaign that will help in spreading the Nano Twist's competence through word of mouth.

Powered by a 37 horsepower, 51 Nm torque, 624 cc petrol engine, the Nano delivers as much as 18 kmpl in real world conditions. The Electric Power Assisted steering in the Twist makes it a breeze to drive in congested places and to park in tight spots.

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Article Published On: Thursday, June 5, 2014, 12:25 [IST]
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