TaxiForSure Aims To Make Nightlife Safer

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TaxiForSure is a taxi and car rental service based in India. Their motto is to provide Indians a safe and reliable taxi ride with surety. They have started a new initiative in association with pub owners of Bangalore.

The Taxi service provider is creating awareness of driving vehicles in a drunken state. They have introduced an innovative method by playing 'Beer Pong Nights'. They will provide taxi drops to individuals, who have drank little more than intended.

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Aprameya Radhakrishna, Co-Founder and Director of TaxiForSure, "We realise that drunk driving is a major problem in India. Stricter rules and regulations have done their bit to curb the menace but changing mind set isn't that easy. So we decided to speak to pub-goers in their own language and raise awareness about the issue."

He further added, "By engaging the audience through Beer Pong Nights, and providing free and discounted rides to winners and participants, we emphasise that taxis are the safest way to travel after an evening of drinking."

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World Health Organisation has reported that 10% of worldwide accidents occur in India. Over 8,090 people lose their lives in India due to drunken driving. Bangalore, however, contributes to almost 10% of all accidents occurring in India.

TaxiForSure organises Beer Pong Nights in popular pubs of Bangalore on Fridays and Sundays. They intend to introduce their campaign to other regions, where they provide their service. By the end of September they will launch its Beer Pong campaign in Delhi, Hyderabad and Pune.

The dates and venues are posted on their Facebook page, they also provide information through their Twitter handle. Toit, Vapour, Hoppipolla and The Biere Club have already partnered with TaxiForSure and their Beer Pong Nights.


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Story first published: Wednesday, August 27, 2014, 10:02 [IST]
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