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Mahindra Verito Vibe Hatchback Launching In May
We have known for the past few weeks about Mahindra's plan to launch a hatchback version of the Verito sedan, thanks to several spyshots of the said car that were captured during road testing. That car now has an official name, along with a launch time frame.
Mahindra has officially announced the new sub 4 meter hatchback will be called Verito Vibe and will be launched in May. The exact launch date has not been released though. Furthermore, Verito Vibe will get the 1.5 liter dCi diesel engine, another specification that will exclude it from attracting the extra auto tax.
Press Release
Mahindra's Sub 4 metre car is named ‘Verito Vibe'
Newest entry from the Mahindra stable all set to hit Indian roads next month
Bangalore, April 12, 2013: Mahindra & Mahindra Ltd. (M&M), India's leading SUV manufacturer, has announced that its new Sub 4 metre Verito will be named the ‘Verito Vibe'. The much awaited launch of the ‘Verito Vibe' is scheduled next month. The ‘Verito Vibe' is indigenously designed and developed by M&M and is smartly packaged in a sub-4 metre length on the proven Verito platform.
The ‘Verito Vibe' will be packaging the well acclaimed strengths of class-leading space and comfort, robust build and the ever reliable 1.5 Litre dCi Diesel Engine. The Verito Vibe will sport some first in class styling elements in this younger and sportier avatar.
Mahindra
has
decided
on
the
name
‘Vibe'
for
its
newest
offering,
with
the
aim
of
conveying
a
distinctive
youthful
and
vibrant
imagery.
‘Vibe'
targets
the
socially
aware,
young
consumer
of
today.
Speaking
on
the
‘Verito
Vibe',
Pravin
Shah,
Chief
Executive,
Automotive
Division,
Mahindra
&
Mahindra
Ltd,
said
"Customer
centric
innovation
has
always
been
at
the
heart
of
any
product
development
at
the
Mahindra
Group.
The
Verito
Vibe
marks
our
entry
in
the
high
volume
sub
4
metre
segment.
While
developing
this
product
we
have
paid
particular
attention
to
making
this
car
look
different
and
we
are
sure
that
it
will
appeal
to
customers
with
its
young
and
sporty
looks
and
that
too
without
compromising
the
benefits
which
our
existing
Verito
has
to
offer.
"
About
Mahindra
Group
The
Mahindra
Group
focuses
on
enabling
people
to
rise
through
solutions
that
power
mobility,
drive
rural
prosperity,
enhance
urban
lifestyles
and
increase
business
efficiency.
A USD 15.9 billion multinational group based in Mumbai, India, Mahindra employs more than 155,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheeler industries.
In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world.