Honda Undecided About A Smaller-Than-Brio Car For India

By Rajkamal

Honda, the Japanese car maker has not yet decided about whether to introduce a smaller car than the Brio for the Indian market. Jnaneswar Sen, Honda Senior VP sales and marketing said that Honda is still unclear whether the company should enter or not into this category.

In Honda's global lineup, the Brio is their smallest car and the research and development team here in India and Japan are studying the market for a smaller car from Honda.

honda undecided about new small car for india

Gaining just two percent market share in India, the Brio was not very successful as Honda expected, so they are not ready to push the model in the near future.

Sen said that the City, Amaze and the recently launched Mobilio are focused on pushing the sales volume higher.

Also Read: Honda India Plans To Sell 3 Lakh Vehicles By 2017

The Mobilio has received a good response of 10,000 bookings already. In Indonesia, the Mobilio has already generated 23 percent of market share till date after being launched in January.

The City, the Amaze and the Mobilio played a big role in gaining a 40 percent sales growth this year during April-July 14.

The Japanese auto maker has targeted to sell 3 lakh units by the year 2017 from 1.34 lakh units which were achieved in 2013-14.

Commenting about their other models, Honda has no plans of a diesel variant for the CRV and the Accord. The Jazz will also be re-launched next fiscal year in an all new avatar and a revised price which will be competitive in the market.

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Article Published On: Thursday, August 7, 2014, 10:08 [IST]
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