Ford Reviewing Future Operations In India And Other Emerging Markets

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Ford Motor Co. CEO Jim Hackett is reviewing operations in India and other emerging markets.

Hackett, who took over as CEO in May 2017, has informed investors that he is working on a 100-day review of Ford's operations.

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ford india operations under review

The CEO came short of sharing details of the process, except indicating that it is looking at the carmakers' luxury vehicle strategy, the future of its small vehicles and investments in emerging markets.

Ford Chief Financial Officer Bob Shanks told that the review covers a range of issues, including the strategy for India.

ford india operations under review

"We have a lot of work to do (as) we address issues of how to fix India," Shanks said. "Everything is on the table."

General Motors said it would stop selling cars in India in May 2017 but will continue to manufacture cars for export only. Shanks said no decision has been made and noted that the company has a larger business in India compared to GM. "We are very cognizant that will be the third-largest market in the world," he said.

ford india operations under review

"Some big decisions will be made," Shanks said, but he warned Ford might not disclose all those decisions at the end of the 100-day review.

Apart from India, Ford is also examining its manufacturing plants as well as model strategy. One of the plans of Ford is to develop a self-driving commercial vehicle in 2021. Hackett is reviewing the timing and investment into the project of putting a commercial ride-sharing fleets by 2021.

DriveSpark Thinks!

Ford India has been facing severe competition in every segment and reviewing their strategy will help them consolidate its presence in one of the biggest automobile markets in the world.

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