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Toyota Educates More Than 6 Lakh Students
The program was launched by Dr. Kusum -Regional Academic head, Pearson schools for Karnataka & Kerala and Ms. Sulochana Bhatt, Vice-President, State Bal Bhavan, in the presence of Dr. M.B. Boralingaiah, Superintendent of Police, IPS, Udupi District, Ms. Jessy Andrews, Madhava Kripa School, Manipal, Mr Prabhakar Rao, Director, United Toyota and Mr. K Srikanth, Senior Vice President, EA & CSR, TKM.
The TSEP pilot project was kick-started in Bangalore in 2007, followed by its launch in 2008 across all metropolitan cities. Toyota has managed to educate more than 620,000 school children in Delhi, Mumbai, Chennai, Kolkata, Bangalore and Hyderabad.
In the coming years Toyota plans to take this program to corners of India. Mr. K Srikanth, Senior Vice President, TKM, commented on this development. He said, "As manufacturers of automobile, we have an obligation to render better education on safe driving and traffic discipline to the general public. In order to inculcate better traffic discipline and traffic safety education, we are targeting young school children across the nation.
Toyota has been actively engaged in a spectrum of activities specially designed to educate people on traffic safety. Considering that children and young adults are the most vulnerable to road accidents, Toyota in India has initiated the Toyota Safety Education Programme. Toyota aims not only to sensitize school children to road safety but also hopes to make our future generations, better motorists," added Mr. Srikanth.
Details of the Toyota Safety Education Programme
The Traffic Safety Interactive Course Trained instructors use the classroom methodology to educate children in the age group of 10-15 years on road safety. The module contains traffic rules, regulations and information about basic traffic guidelines. At the end of the course children can participate in quizzes and stand a chance to win exciting prizes.
The animation film Designed for children in the age group of 10-11 years, the seven-minute film emphasizes the importance of traffic rules and regulations. The two main characters in the film - Aki and Maya -are two school children who are given basic road safety tips by Traffy, the road, with the underlying slogan ‘Road Safety - My Right, My Responsibility'.
Traffic Safety Games The objective of the traffic safety game is to sensitize school children on traffic safety through fun learning activity. The game will include puzzles, card games and board games etc. This activity is designed for the children in the age group of 10 -15 years.
At the end of the TSEP session all participating children will be asked to write and paint on TSEP/Traffic Safety. This is purely optional for the children
Computer Game The objective of the computer game is to impart education to school children on traffic safety through virtual simulation. The computer game will be made available on a CD to all children in the age group of 10-15 years.
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