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Mercedes-Benz India Chief Heads To Germany
Peter Honegg has been an Asian specialist of sorts for Mercedes-Benz and it is surprising that he has decided to move on within two years. He has been working with Mercedes-Benz and Daimler since more than three decades and has been credited with boosting Mercedes-Benz in China and Malaysia.
Mercedes-Benz India which lost its top spot in the luxury car segment in the country was expected to fight back under the leadership of Peter Honegg. He will be moving to Germany in December this year. The new Mercedes-Benz India chief will be Eberhard Kern who is currently heading Mercedes-Benz Taiwan.
Mr Honegg has been instrumental in several new cars coming to India. He took upon himself to bring the B-Class sports tourer to India. Mercedes-Benz India will go smaller still with the launch of the A-Class premium hatchback later next year.
Mercedes-Benz India which was the leader in the luxury car segment in the early 2000s has been relegated to third spot after the arrival of BMW and Audi. Although the Daimler AG owned luxury carmaker has been saying it is not worried too much about sales volumes, it is quite evident that the company has been rattled by the increasing sales of its competitors.
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