Mercedes AMG F1 & Bharti Airtel Partnership

Updated: Thursday, August 2, 2012, 13:40 [IST]

The MERCEDES AMG PETRONAS Formula One Team has tied up a race partnership agreement with Bharti Airtel for the 2012 Airtel Indian f1Grand Prix. Airtel has been in the sponsorship spot last year as well. The leading telecommunications company was the title sponsor during the inaugural race at the Buddh International Circuit in New Delhi in October 2011, and will continue the role this year.

As per the partnership agreement, Airtel's branding will feature on the airbox and headrest of the Mercedes AMG F1 W03 car. Apart from this, the Airtel logo will feature on the race-suits and helmets of Michael Schumacher and Nico Rosberg, for the duration of the 2012 Airtel Indian f1 Grand Prix weekend.

Ross Brawn, Team Principal of the MERCEDES AMG PETRONAS Formula One Team commented: "The 2011 Airtel Indian Grand Prix was a very successful new adventure for Formula One and we are delighted to now be partnering with Bharti Airtel, who have supported the sport in India from the outset. Taking our sport to new audiences is vital for our future and we are very much looking forward to working with Bharti Airtel in the run-up to this year's race, in order to bring our fantastic sport closer to the Indian fans."

Bharti Airtel is looking to further promote Formula One within India. The company has planned out a host of innovative content and experiences both before and during the 2012 Airtel Indian Grand Prix. Bharti Airtel will be looking to use this association with MERCEDES AMG PETRONAS to the fullest. Soon you will witness, Michael Schumacher and Nico Rosberg featuring in a television campaign in India to promote the f1 race and Bharti Airtel's involvement.

Bharat Bambawale, Global Brand Director at Bharti Airtel commented on this development. He said, "As title sponsors, we at Bharti Airtel are proud to have been an integral part of India's first Formula One race last year. We are today delighted to enter a new lap of our brand's Formula One journey with an exciting alliance with the MERCEDES AMG PETRONAS Formula One Team. In 2011, Bharti Airtel took the lead in bringing India's Formula One dreams alive and became ‘Title Sponsor' of the sport's debut in the country. Bharti Airtel and MERCEDES AMG PETRONAS are associated with traits of speed, performance and fast-paced growth, thus making this partnership a perfect match between two like-minded brands. By building on the unique motorsport heritage and strong track record of Mercedes-Benz, we will strengthen Bharti Airtel's youthful positioning and appeal to Formula One fans across India."

Raceday:
2012 Formula 1 Airtel Indian Grand Prix - October 28, 2012

Article Published On: Thursday, August 2, 2012, 13:35 [IST]

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