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Maruti Runs Out Of Swift Stock, But Bookings Open
The Swift is a car that has always had a healthy waiting period. The Swift's waiting period soon after its launch was as high as eight months. The three strikes at Manesar last year had successfully increased the waiting period to close to a year for at least the diesel powered top end model. The same situation might repeat again this year with Maruti Suzuki showing no signs of restarting production at the Manesar plant.
Maruti Suzuki sells as many as 18,0000 Swifts per month. The waiting period of the Swift was brought down to as low as three months for the diesel models after demand came down to a balanced level. Maruti Suzuki had struggled to ensure production of the Swift was least disturbed during last year's strikes.
However, following the violent events of July 18th, it has become apparent that Maruti Suzuki will restart production at the Manesar plant only after a thorough investigation and the perpetrators of violence are brought to the book. Some reports say Maruti Suzuki is planning to lay off as many as 500 temporary workers. This will create tense moments again as workers are bound to protest again.
If that is the case, the possibility of new Swifts and Swift DZires rolling out from the Manesar plant will only be a distant possibility. Maruti Suzuki dealers continue to receive bookings for both these cars. With no production happening and stocks coming down to a zero, the Swift's waiting period spiralling up is a definite possibility.
People who have already booked the Swift and are waiting for their new car will be a worried lot after reading this article. But there is little hope for them as Maruti Suzuki continuing to receive bookings for the Swift indicates the carmaker's confidence of resolving the issues at Manesar and resuming production as soon as possible.
Maruti Suzuki is sitting on an order book of 55,000 Swifts and 65,000 Swift DZires. Most of the bookings are for the diesel models. 80% of the orders are for the diesel variants. If Maruti Suzuki delays the deliveries of these cars, people might start looking at other alternatives.
The Swift's closest competitors are the Ford Figo, Hyundai i20 and the Toyota Etios Liva. The Swift DZire's competitors are the Toyota Etios, Tata Indica Manza and the Mahindra Verito.
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